Doop Project Thesis

Introduction

At Doop, we believe improving your health shouldn't feel like a chore — it should feel natural, engaging, and even fun. That's why we're building a daily ritual-based app rooted in gut health tracking — wrapped in playful, habit-forming mechanics and powered by real rewards.

We're not another health tracker. We're creating a daily engagement engine that combines behavioral psychology, delightful design, and tokenized incentives to make self-care instinctive.

This is our thesis.

The Untapped Market Opportunity

Every adult spends thousands of hours pooping in their lifetime. During those moments, we're all on our phones. Yet this time — predictable, private, and repeated — is a massively overlooked opportunity for daily engagement and health insight.

We're turning "dead time" into a valuable, healthy daily ritual.

Why Now: Gut Health Is the New Frontier

Gut health is directly linked to:

And yet, people have very little feedback or tools to track, understand, or improve their gut health — until now.

Doop makes it easy to track your poop, analyze your trends, and actually improve how you feel — all while getting rewarded.

Massive TAM (Total Addressable Market)

Apps that build daily ritual around behavior change dominate the consumer app landscape.

Doop taps into the next great behavior for ritualized engagement: your gut.

The potential market spans:

• Health-conscious consumers
• Wellness communities
• Biohackers
• Crypto reward seekers
• Emerging global health markets

We're building a system that people can check into every day, with minimal effort, and maximum benefit.

Data as a Moat: The Second Most Intimate Dataset

Unlike steps or sleep, poop data is rare, intimate, and extremely valuable for health insights.

Doop creates an entirely new dataset:

This can unlock:

• Research partnerships with pharmaceutical companies
• Anonymous datasets for digestive health studies
• Insights for wellness product marketing
• Personalized supplement and food recommendations

We're building the Strava for the gut, with a token incentive layer on top.

Long-Term Vision

We aim to become one of the top 10 grossing consumer crypto apps globally, with:

• Habit-forming daily rituals
• A playful, emotionally resonant brand
• A reward system powered by $POOP tokens
• Real-world partnerships in health, wellness & research

Looking Ahead

We believe the best health products don't feel like health products — they feel like part of life. With Doop, we're building a behaviorally native, scientifically grounded, and culturally resonant app that can scale globally.